Building new relationships between business and arts

The previous model on which the relationships between arts and businesses were based, was basic : money against visibility. However, these two sectors have to create a new type of partnership, more than a win-win relationship, by putting their resources together in order to achieve the objectives of their industries. Their common values like creativity, innovation would allow them to give an additional value to their relationships.
To know more about this topic, you can read this article from Robert L. Lynch and Jonathan Spector, journalists at Times Dispatch.

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