9 Tips on Finding a Sponsor with sports sponsorship research

This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship. … Continue Reading

How collaboration and partnerships can boost corporate sustainability

As Henry Ford used to say: “If everyone is moving forward together, then success takes care of itself.” A quote that has not lost any of its relevance, also when it comes to pushing an organisation’s corporate sustainability objectives. Companies … Continue ReadingContinue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading

How to succeed in skills-based sponsorship? [infographic]

In today’s world, helping out others has proven to make yourself feel better. What a nice idea, and yet it is the principle of skills-based sponsorship. While this is still a French trend, skills-based sponsorship is getting a bigger place in … Continue ReadingContinue Reading

How to manage a charity project in 5 steps

If you would like to create and manage a project you have to know exactly what its goal will be. Let’s use a charity run as an example, a very popular event in these last years.  Its aim is not … Continue ReadingContinue Reading

How can companies use sponsorship to boost employees’ motivation and loyalty?

We often read a lot of articles that explain how companies can increase employees’ motivation and loyalty, but not a lot of them explain that sponsorship projects can be both an interesting and successful strategy. … Continue Reading

How can you use data to get the most of your sponsorships?

When it comes to sponsorships, sponsors always try to find the perfect partner (sports team, event, etc.) who share the company’s values and the same audience in order to get the most of this relationship. … Continue Reading

How social media helps to push CSR activities in companies

Key figures on corporate sustainability, philanthropy or sponsorships are often hidden somewhere within annual reports. These numbers are something businesses can be proud and therefor are increasingly embracing social media channels such as Twitter, Facebook and YouTube to directly communicate … Continue ReadingContinue Reading

The basics of valuating a sponsorship offering

In our previous articles, it became clear that many struggle with assessing the value of a sponsorship offering. Both sponsorship seekers, as well the corporate parties had often difficulties with placing a figure on a potential sponsorship deal. … Continue Reading

Strong employee commitment for a successful CSR strategy

The last Conference Board of Canada’CSR Summit which took place in Toronto on October 29 and 30 brought up the topic of companies improving employee commitment as a way to succeed in their Corporate Social Responsibility (CSR). Indeed, workers are … Continue ReadingContinue Reading