Why data matters for your grantmaking

Just words on your website or leaflet isn’t enough anymore. You need solid information to prove the quality that you have as a grantmaker in order for grant seekers to have trust in you and the foundation you work for. … Continue Reading

5 best practices for being a better Grantmaker

In order to make the best funding decision, grantmakers work extremely hard to put the application questions together in order to gain as much information from grantseekers as possible before making any funding decisions. Although the application process will be … Continue Reading

The ultimate bookmark list for grant management professionals

Looking for the right website about grant management may be a little exhausting as there are so many options out there, some useful and some not. This article has your back and consists of  articles and podcasts that are essential … Continue Reading

9 Tips on Finding a Sponsor with sports sponsorship research

This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship. … Continue Reading

CSR in risk management: considerations, innovation, action

At Optimy, we know that Corporate Social Responsibility (CSR) is becoming more important for businesses in all industries and sectors. As companies continue to grow and globalise, the benefits, as well as social, environmental, ethical and economic risks, increase accordingly. … Continue Reading

How collaboration and partnerships can boost corporate sustainability

As Henry Ford used to say: “If everyone is moving forward together, then success takes care of itself.” A quote that has not lost any of its relevance, also when it comes to pushing an organisation’s corporate sustainability objectives. Companies … Continue ReadingContinue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading

How to succeed in skills-based sponsorship? [infographic]

In today’s world, helping out others has proven to make yourself feel better. What a nice idea, and yet it is the principle of skills-based sponsorship. While this is still a French trend, skills-based sponsorship is getting a bigger place in … Continue ReadingContinue Reading

How to manage a charity project in 5 steps

If you would like to create and manage a project you have to know exactly what its goal will be. Let’s use a charity run as an example, a very popular event in these last years.  Its aim is not … Continue ReadingContinue Reading

How can companies use sponsorship to boost employees’ motivation and loyalty?

We often read a lot of articles that explain how companies can increase employees’ motivation and loyalty, but not a lot of them explain that sponsorship projects can be both an interesting and successful strategy. … Continue Reading