History of Sports Sponsorship – Part 2 [Infographic]

Last month we introduced you to the history of sport sponsorship part 1: the ancient age, how everything began. Let’s continue now with the history of sports sponsorship part 2: the contemporary age. … Continue Reading

The History of Sports Sponsorship – Part 1 [Infographic]

The history of sports sponsorship began over 2.500 years ago. Back then, many victors returning home to the city received tax exemptions, statues erected at Olympia in their honour, and many other perks. See the infographic below to discover the … Continue Reading

Gender gap in sports and sponsorships [infographic]

Although women in the household make most of the purchase decisions and are projected to drive 70 – 80% of all consumer purchasing by 2018, according to professional services firm EY, studies have proven that only 19.6% of sponsorships target … Continue Reading

USA Sponsorships simplified with Optimy [Infographic]

Sponsorships in the USA have reached record rates for every upcoming year in sponsorship spendings. The leading American brewer, Anheuser-Busch InBev, the automaker Toyota Motor Sales U.S.A. Inc. and the technology company GoPro Inc. are some of the most active … Continue Reading