Why data matters for your grantmaking

Just words on your website or leaflet isn’t enough anymore. You need solid information to prove the quality that you have as a grantmaker in order for grant seekers to have trust in you and the foundation you work for. … Continue Reading

History of Sports Sponsorship – Part 2 [Infographic]

Last month we introduced you to the history of sport sponsorship part 1: the ancient age, how everything began. Let’s continue now with the history of sports sponsorship part 2: the contemporary age. … Continue Reading

The History of Sports Sponsorship – Part 1 [Infographic]

The history of sports sponsorship began over 2.500 years ago. Back then, many victors returning home to the city received tax exemptions, statues erected at Olympia in their honour, and many other perks. See the infographic below to discover the … Continue Reading

Gender gap in sports and sponsorships [infographic]

Although women in the household make most of the purchase decisions and are projected to drive 70 – 80% of all consumer purchasing by 2018, according to professional services firm EY, studies have proven that only 19.6% of sponsorships target … Continue Reading

Why do sponsors choose Wimbledon?

This Sunday the 129th Championship of Wimbledon ended and as many expected Djokovic Novak crowned as a champion for a third time. The whole sport show represented the highest international level and engaged a lot of tennis followers. Every year … Continue Reading

How to optimize your sponsorship activities?

According to SponsorNet, Optimy is an ideal solution to optimize the management of sponsorship activities, partnerships and events. Read more here: http://www.sponsornet.it/marketing-innovativo/sponsor-monitor/la-piu-efficiente-gestione-delle-proposte-di-sponsorizzazione.html … Continue Reading