After 1 month, 51 matches played and 108 goals scored, the UEFA Euro 2016 brought out another winner: Portugal. The team’s first final victory at a major tournament came as a surprise to many fans. The same goes for brands sponsoring this year’s competition, the most lucrative to date according to experts. Official sponsors or not – even here we can determine winners.
Succeeding or failing in sponsoring such a major event is a pretty big deal for brands, since we are talking about millions of euros spent on campaigns. We created an infographic based on a British study by RadiumOne, showing you the spontaneous brand association with the Euros 2016 of the most successful sponsors. See for yourself: