Corporate strategies for delivering community investment programmes have evolved significantly over the past two decades. Businesses are no longer content with simply donating money to charity. They now want to run innovative partnerships that are tied to the strengths of the business and ensure that activities are having a positive impact on society and the business.
One thing has remained consistent though – the role of measurement in increasing programme effectiveness. This has traditionally begun with the contribution a business makes to society (the input), the number of people reached and organisations supported (the output), and now, more importantly than ever, the positive change this has on society (the impact).
This is where LBG comes in. The LBG framework is known as the global standard for measuring, benchmarking, and reporting on corporate community investment.
The network itself includes more than 220 organisations globally. For organisations that takes community investment seriously, they rely on LBG to understand some key matters:
- What is the value of your CCI?
- Could your contributions be more effective?
- Are these gaps or opportunities for change?
- How do you compare yourself to peers, competitors, and other sectors?
Corporate Citizenship will be running a FREE webinar on LBG soon. If you are curious to find out more about this, this webinar is not the one to miss.