While Olympic athletes are striving to break records or to get hold of a place on the podium, brands are not making less of an effort to succeed in another unofficial discipline: sponsorship.
As athletes need to qualify to take part in the games, sponsors need to follow a strict set of rules to be a part of all the fuzz as well. Despite all the hurdles, both official and unofficial sponsors are eager to get the most out of their campaigns. Only last year, the IOC relaxed one of its rules, allowing athletes to promote brands during the games under certain conditions. This opened the door to a whole new way of marketing around the Games.
Have a look at our infographics and discover interesting facts around Olympic sponsors, the rules they have to follow, and how to get around them!