Sponsoring events a solution for companies to reach easily their targets

“Are you after more engaged customers? Then, you may want to considering sponsoring events that are already gaining the attention of your potential customers.”
Jen Storey, guest editor of Australian Anthill magazine with a long experience in the digital sector (as she has worked in startups and run her own digital strategy consultancy business) wrote an article which can be really useful for startups which want to be closer to their customers, as customer relationship is a key element to grow in the current context. But how to succeed? Jen Storey gives you some tips :
Quantify your objectives, as any other marketing campaigns, ask for more benefits, communicate with your network about this event, read your emails, set up meetings before the events and be present. Then, you will be able to build solid relationships and increase your brand exposure.
To know more about it, take a look at the article here

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