Sponsors and bloggers: How to create beneficial relationships?

This is an interesting article published by Sara Urquhart, founder and director of Alt Summit, an organization created by women fond of blogging, which allows to bloggers or future bloggers to share their experience, their ideas, take advantage of advice concerning blogging thanks to live events.
The theme is partnerships between sponsors and bloggers: “How to approach a blogger?”
The first step is to do research on the blogger. Then, keep in mind your objectives and your strategy (increase the number of Facebook fans, increase my visibility, and so on) in order to match your needs with the ones of the blogger.
To know more, read the whole article here

What about you? Have you already created a successful partnership with a blogger? For which benefits?

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