Sponsorship news digest – week 25

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below!

Saudi football club drops sponsorship deal with Qatar Airways

There have already been many repercussions following the announcement this Monday that Saudi Arabia, Egypt, the United Arab Emirates and Bahrain will be severing ties with Qatar. These have also extended to the world of sponsorship as Saudi Football Club Al Ahli announced this week that they have terminated their sponsorship deal with Qatar Airways.

It was only last month that Qatar Airways announced the renewal of its sponsorship agreement with the Saudi club. Qatar is also set to host the 2022 World Cup with Qatar Airways as the official airline of FIFA.

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Buildcorp pulls sponsorship of National Rugby Championship because of lack of action on women’s competition

Buildcorp, the National Rugby Championship’s naming rights sponsor, has pulled out of the championship just as two other key sponsors, BMW and Lion Nathan are also walking away.

Buildcorp ended its sponsorship after multiple requests for a women’s XV’s version of the Championship had not been fulfilled by the Australian Rugby Association. The construction company had been a naming rights sponsor for the competition since its debut in 2014 and has sponsored club rugby teams since 1992.

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FIFA Sponsors ‘accelerate’ China’s World Cup chances

China’s companies are becoming big players in football sponsorship. The Asian nation is aiming to boost its chances of hosting the FIFA World Cup and is increasing its chances by having major Chinese companies sponsor the football governing body, FIFA.

In the space of a year, three major Chinese companies have concluded sponsorship deals with FIFA. These include Wanda, Hisense and smartphone maker Vivo. These partnerships come as a relief to FIFA after its image and reputation were battered in recent years by corruption allegations involving former president Sepp Blatter.

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Game on for Mountain Dew with Sponsorships of Three Powerhouse Global Esports Teams

This week Mountain Dew welcomed three global eSports powerhouses – Team Dignitas, Splyce and Team SK Gaming – to its growing eSports platform. These partnerships will provide gamers around the world with content and access to some of the best gamers and eSports celebrities in the world via the Mountain Dew Twitch channel.

The three teams are internationally renowned in the eSports universe. Mountain Dew selected them for their innovative style, achievements and their embodiment of the brand’s ethos. After the successful inauguration of the Mountain Dew League (a professional competitive gaming league designed to help amateur gamers become pros) in 2016, these new teams will help gamers elevate their gaming skills.

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Why more MLS teams will follow NYCFC into the growing eSports market

Earlier this year it was revealed that Christopher Holly was signed by New York City FC as the club’s first professional eSports athlete. Other clubs such as Manchester City, West Ham or Paris Saint-Germain have also signed professional FIFA players to their rosters, using it as a connection between traditional and digital sport.

This allows the clubs to attract a very specific audience that will hopefully attach to their brands: young millennials or members of Generation Y who have been introduced to elements of soccer through games such as FIFA.


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Here you have this week’s sponsorship news, this hopefully helps keep you informed on the latest occurrences in the industry.

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