Why should you be a sponsor

Give the audience the taste of who you are This point depends on what sort of sponsorship activity it is that you are sponsoring, either way, you are improving the experience for the audience. This gives you an opportunity to … Continue Reading

This week in Sponsorship – week 36

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. SUBWAY ENDS SPONSORSHIP WITH JGR EARLY Subway has ended its sponsorship … Continue Reading

Traits that sponsorship managers should have

A sponsorship manager is somewhat a very interesting role to be in. Not only must you have a passion for the sponsorship activities itself, you must have an all round knowledge in many areas in order to be sponsoring the … Continue Reading

The benefits of sponsorship marketing

Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It … Continue Reading

What makes a successful sponsorship

When talking about what makes a successful sponsorship, we have to first define what successful mean to us in our own terms. This way, we can then go about deciding whether the sponsorship was successful or not. When it comes … Continue Reading

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10 types of foundations

Did you know there are many types of foundations and each of them are set up to support different purposes. Give this article a read to find out ten of the many types of foundations. Arts Foundation Individual artist or … Continue Reading

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8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

The 3 funniest commercials announcing sponsorship deals

Sponsorships are great opportunities to build a brand image. They can be important, sometimes expensive projects on a global scale that require careful attention. So once you decide to become a sponsor, how do you announce this fact to the … Continue Reading

Sponsorship, a way of differing from traditional advertising

On September 12, Asian Sponsorship Association Vice President Ben Flint was the guest of Bloomberg’s Rishaad Salamat on “On The Move” to discuss the lucrative market of sponsorship deals in Asia, the different forms of sponsorship and the development of … Continue ReadingContinue Reading