How sponsorship keeps art alive – two recent examples

Hyundai Capital America (HCA), the financial supporter of Hyundai Motors America and Kia Motors America, has signed a two-year sponsorship agreement with the New York City’s The Museum of Modern Art (MoMA).With this deal, they join one of their Korean … Continue ReadingContinue Reading

Arts lottery funding in England is unbalanced

The article published on The Guardian by Peter Stark is about lottery funds and explains the differences between small and bigger galleries in England. It is based on the The Place Report on arts lottery funds, published recently by Art … Continue ReadingContinue Reading

Arts patronage : Businesses are still very involved in the promotion of arts

As a cultural discipline, art often needs external support from various partners, in order to help them in their promotion. Recent events show that investing in art is still an important matter for big businesses. … Continue Reading

The benefits of art funding for the community

How does support of the arts contribute on the national, state, or local level? … Continue Reading

Building new relationships between business and arts

The previous model on which the relationships between arts and businesses were based, was basic : money against visibility. However, these two sectors have to create a new type of partnership, more than a win-win relationship, by putting their resources … Continue ReadingContinue Reading