10 Nonprofits that use Social Media in an Outstanding Way

Social media represent one of the best opportunities for nonprofits to present themselves, increase their reputation, and, above all, increase community engagement. However, social media is a very wide and competitive landscape, so nonprofits are required to have a strategy … Continue Reading

Euro 2016 Sponsors: Official and Secret Winners [infographic]

After 1 month, 51 matches played and 108 goals scored, the UEFA Euro 2016 brought out another winner: Portugal. The team’s first final victory at a major tournament came as a surprise to many fans. The same goes for brands … Continue ReadingContinue Reading

The Oscars are coming: let’s get sponsoring!

Every year in February, the world turns its attention to the most important evening in Hollywood: the Oscars. Not only are they hugely important to the world of showbiz, they are an extraordinary opportunity for brands to shine on the … Continue ReadingContinue Reading

Sponsorship, a way of differing from traditional advertising

On September 12, Asian Sponsorship Association Vice President Ben Flint was the guest of Bloomberg’s Rishaad Salamat on “On The Move” to discuss the lucrative market of sponsorship deals in Asia, the different forms of sponsorship and the development of … Continue ReadingContinue Reading

Micro-endorsement and social media in the NFL world

NFL players endorsement is becoming one of the best and fastest ways for brands and players to increase their visibility, especially through social media. This kind of sponsorship has several advantages according to Jordan Teicher, author of an article in … Continue ReadingContinue Reading