Rio 2016: Sponsors dreaming of Olympic Gold [infographic]

While Olympic athletes are striving to break records or to get hold of a place on the podium, brands are not making less of an effort to succeed in another unofficial discipline: sponsorship. … Continue Reading

Euro 2016 Sponsors: Official and Secret Winners [infographic]

After 1 month, 51 matches played and 108 goals scored, the UEFA Euro 2016 brought out another winner: Portugal. The team’s first final victory at a major tournament came as a surprise to many fans. The same goes for brands … Continue ReadingContinue Reading

Rio 2016: 3 Brands that know how to engage with a community of passionate fans

There are only 43 days left until the Olympic flame arrives in Rio and signals the start of the 2016 Olympic games in Brazil. The excitement is growing – and not only for the millions of dedicated fans and the … Continue ReadingContinue Reading

Do you love to give back to your community? These Italian brands certainly do!

Italy is the birthplace of exceptional artists, taste and design, the world’s best food and coffee, with incredible history and culture. Over 50% of the world’s cultural heritage is in this country – WOW! – making it a magnet for … Continue ReadingContinue Reading

Roger Federer- The most endorsed athlete in 2015 [infographic]

Roger Federer is the world’s highest-paid athlete endorser. Check our infographic to find out more about his sponsorship deals! … Continue Reading

Recap: Optimy at Think!Sponsorship Conference

Just two weeks ago Optimy was at the Tower of London. We didn’t just visit the UK’s capital for its many attractions, but for an important event that was taking place – the 23rd ​Think!Sponsorship ​conference ‘​Beyond ​Branding’. It was … Continue ReadingContinue Reading

The Oscars are coming: let’s get sponsoring!

Every year in February, the world turns its attention to the most important evening in Hollywood: the Oscars. Not only are they hugely important to the world of showbiz, they are an extraordinary opportunity for brands to shine on the … Continue ReadingContinue Reading

3 Major Trends to Keep an Eye on in the Sponsorship Industry in 2016

The sponsorship industry is booming and it’s no secret that sponsorship is as widely spread and powerful as ever before. This trend is expecting to continue; according to IEG’s annual report, the industry will grow 4.7 % in 2016. Therefore, … Continue ReadingContinue Reading

Is Sponsorship Worth the Money?

These days, sport is big business. The intersection between sports and business is increasingly lucrative and increasingly global. One particularly profitable channel of income for the sports teams is sponsorship. … Continue Reading

Why should luxury brands collaborate with fast fashion retailers?

Last week, H&M launched its 11th designer collaboration with Balmain, a French haute couture house. This is not the first successful collection created with a luxury designer, as the chain had previously worked with Karl Lagerfeld in 2004. Since then … Continue ReadingContinue Reading