Why should you be a sponsor

Give the audience the taste of who you are This point depends on what sort of sponsorship activity it is that you are sponsoring, either way, you are improving the experience for the audience. This gives you an opportunity to … Continue Reading

This week in Sponsorship – week 36

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. SUBWAY ENDS SPONSORSHIP WITH JGR EARLY Subway has ended its sponsorship … Continue Reading

Traits that sponsorship managers should have

A sponsorship manager is somewhat a very interesting role to be in. Not only must you have a passion for the sponsorship activities itself, you must have an all round knowledge in many areas in order to be sponsoring the … Continue Reading

The benefits of sponsorship marketing

Sponsorship is a key component to a powerful marketing strategy and it is the fastest growing form of marketing promotions. Unlike marketing your brand in the media, sponsorship is a more affordable option and has less rules and regulations. It … Continue Reading

10 foundations whose funds go towards global economic development projects

An article consisting of lists of grantmakers whose aims are to make as many impacts for one purpose – giving opportunities to everyone. Have a read to see what each foundation’s missions are. Bill & Melinda Gates Foundation The foundation … Continue Reading

[Infographics] What’s CSR? Definition, History, and Trend

Would you like to have an understanding of what CSR is and where it stands for your company and your consumers? Have a look at this CSR infographics to find out more. Source: Article: Financial Times, A Historic perspective of … Continue Reading

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10 types of foundations

Did you know there are many types of foundations and each of them are set up to support different purposes. Give this article a read to find out ten of the many types of foundations. Arts Foundation Individual artist or … Continue Reading

sport stadium

8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

7 sponsorship epic fails

Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out … Continue Reading

10 tips for a career in corporate social responsibility

Don’t know where to begin to start a career in corporate social responsibility? Here we have a list of ten tips for you to get a footstep into the door of corporate social responsibility. Following these suggestions, in no time you … Continue Reading