5 companies with impressive corporate giving programs

Corporate giving seems to be on the rise. More and more companies are committing to this kind of corporate philanthropy. The two main ways to donate are: Matching gift programs: Corporations match employee donations to eligible nonprofits, thus doubling or tripling … Continue Reading

CSR in risk management: considerations, innovation, action

At Optimy, we know that Corporate Social Responsibility (CSR) is becoming more important for businesses in all industries and sectors. As companies continue to grow and globalise, the benefits, as well as social, environmental, ethical and economic risks, increase accordingly. … Continue Reading

How collaboration and partnerships can boost corporate sustainability

As Henry Ford used to say: “If everyone is moving forward together, then success takes care of itself.” A quote that has not lost any of its relevance, also when it comes to pushing an organisation’s corporate sustainability objectives. Companies … Continue ReadingContinue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading

Good news: Optimy is now a member of the European Sponsorship Association

We are proud to announce that Optimy is now an official member of the European Sponsorship Association (ESA). With around 180 members across Europe, ESA takes the lead in bringing together professionals from the sponsorship industry by providing education, inspiration … Continue ReadingContinue Reading

How to succeed in skills-based sponsorship? [infographic]

In today’s world, helping out others has proven to make yourself feel better. What a nice idea, and yet it is the principle of skills-based sponsorship. While this is still a French trend, skills-based sponsorship is getting a bigger place in … Continue ReadingContinue Reading

Why CSR is important and what Millennials have to do with it

This is old news: if companies want to be successful, they have to be responsive to their customers’ demands. With consumers’ expectations constantly growing, this is increasingly challenging. … Continue Reading

Good news: Exceptional rise of corporate philanthropy in France

The report Corporate philanthropy trends in France, published every two years by Admical, shows a significant rise of philanthropy figures for the first time since 6 years. … Continue Reading

CSR: can beer be a source of good? Buying beer for charity

If you are a beer lover you may sometimes feel bad. Bad because of consuming empty calories, bad because of the money you’re spending. … Continue Reading

How to involve employees in solidarity projects?

« The world’s leading hotel operator, AccorHotels has built its history on a deep dedication to forging ties. As a leader, we have always cared about upholding a high level of commitment to our employees, our guests, our partners and our … Continue ReadingContinue Reading