This week in sponsorship

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below!   Qatar Airways signs … Continue Reading

Euro 2016 Sponsors: Official and Secret Winners [infographic]

After 1 month, 51 matches played and 108 goals scored, the UEFA Euro 2016 brought out another winner: Portugal. The team’s first final victory at a major tournament came as a surprise to many fans. The same goes for brands … Continue ReadingContinue Reading

Why is data collection important for EURO 2016 sponsors?

The UEFA EURO 2016 kick off is fast approaching, with only two days before France opens the Championship against Romania at St-Denis. Meanwhile, brands are spending millions on sponsoring football tournaments like UEFA EURO 2016 – its TV coverage is … Continue ReadingContinue Reading

Why the FA cup has no sponsors, and probably won’t find any soon.

This month, the FA cup already enters the fifth round, with smaller football clubs taking on giants such as Manchester United. It is due such challenges that fans keep talking about the FA cup, where tiny clubs have the chance … Continue ReadingContinue Reading

The strong development of sponsorship deals in the football market

An article from Marketing Week by Sebastian Joseph gives us an insight into the importance of sponsoring from major brands and companies into the football market and its impact on club revenue around the globe. … Continue Reading

Who are the winners of 2014 football world cup?

The article published in The Guardian and written by Alasdair Lennox, the creative director at Fitch EMEA, compares the impact of official and non-official sponsors on the world cup audience. Indeed, the official sponsors such as Adidas or Sony were … Continue ReadingContinue Reading

World Cup sponsorship: alternatives and trends

The article published in The Guardian gives some alternatives to the World Cup branding options and a detailed view of the global market for sports sponsorship. Sponsorship of events such as World Cup requires huge budgets, but there are other … Continue ReadingContinue Reading

Football sponsorship: FIFA extends its sponsorship with VISA

World football’s governing body, FIFA, has extended its high profile sponsorship deal with global electronic payments provider Visa. The new agreement, which lasts until 2022, secures Visa’s global marketing rights and product category exclusivity for the Russia 2018 World Cup, … Continue ReadingContinue Reading