A practical guide to sponsorship management

Know your objectives Before you go forward with any projects you have in mind, you must know exactly what you want to achieve from it. Consider the objectives your goals of the project. Write down what you want to achieve … Continue Reading

This week in Sponsorship – week 38

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Flex-BoX is returning to Formula 1 sponsorship Flex-Box is returning to … Continue Reading

Why should you be a sponsor

Give the audience the taste of who you are This point depends on what sort of sponsorship activity it is that you are sponsoring, either way, you are improving the experience for the audience. This gives you an opportunity to … Continue Reading

This week in Sponsorship – week 36

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. SUBWAY ENDS SPONSORSHIP WITH JGR EARLY Subway has ended its sponsorship … Continue Reading

Nominated, Shortlisted, and Won – The SaaS Awards 2017

We are very proud to announce that Optimy has won The 2017 SaaS Awards in two categories.   Earlier this year, Optimy was nominated for The 2017 SaaS Awards in two categories. Companies across six continents were nominated and competition … Continue Reading

Graph with foundations types

10 types of foundations

Did you know there are many types of foundations and each of them are set up to support different purposes. Give this article a read to find out ten of the many types of foundations. Arts Foundation Individual artist or … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

Infographic: What’s grantmaking? History, definition, and trends

  Image source: Wikipedia

7 sponsorship epic fails

Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out … Continue Reading

6 Books every sponsorship manager should read

Being an expert in any field is never easy, the sponsorship one is no exception. As a result, we have searched and found six essential books every sponsorship manager should read in order to make the most of any sponsorship … Continue Reading