Graph with foundations types

10 types of foundations

Did you know there are many types of foundations and each of them are set up to support different purposes. Give this article a read to find out ten of the many types of foundations. Arts Foundation Individual artist or … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

Infographic: What’s grantmaking? History, definition, and trends

  Image source: Wikipedia

7 sponsorship epic fails

Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out … Continue Reading

6 Books every sponsorship manager should read

Being an expert in any field is never easy, the sponsorship one is no exception. As a result, we have searched and found six essential books every sponsorship manager should read in order to make the most of any sponsorship … Continue Reading

Optimy from inside – Meet the team

Name: Justine Surname: Parfait Position: Online Marketing Intern Nationality: French … Continue Reading

Experts for Optimy: Talking about internal sponsorship activation

Here at Optimy we love sharing ideas and inspirations on how to make the best out of your sponsorship or grant activities. So why not having experts from the field joining our mission? Today we hand it over to Joachim … Continue ReadingContinue Reading

The 3 funniest commercials announcing sponsorship deals

Sponsorships are great opportunities to build a brand image. They can be important, sometimes expensive projects on a global scale that require careful attention. So once you decide to become a sponsor, how do you announce this fact to the … Continue Reading

Optimy from Inside: meet the team

Name: Amandine Surname: Moutaud Position: Online Marketing Manager Nationality: French … Continue Reading

Celebrity endorsement: what are the risks?

Even if celebrity endorsement can be an excellent means of marketing a product, companies have to consider potential risks before starting such a strategy. … Continue Reading