7 sponsorship epic fails

Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out … Continue Reading

7 organisations with incredibly successful event sponsorship programs

When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But companies that go the extra mile and come up with different ideas usually make a better impact. … Continue Reading

Rio 2016: Sponsors dreaming of Olympic Gold [infographic]

While Olympic athletes are striving to break records or to get hold of a place on the podium, brands are not making less of an effort to succeed in another unofficial discipline: sponsorship. … Continue Reading

Social media & sponsorships: Some Sochi Olympians’ tweets settled by sponsors

Nowadays, the social media platforms become a major player in sponsor’s efforts to communicate with the sport viewers. During the 2014 Winter Olympics in Sochi, elite athletes have reported that they have been turning over their social media accounts to … Continue ReadingContinue Reading

Olympic sponsorship: Is it worth it?

While Winter Olympic Games have just begun in Sochi, big corporate sponsors are hoping to boost their revenue and returns on their investments. However, sponsors could get caught up in a backlash against a controversial Russian law that, according to … Continue ReadingContinue Reading

Olympic Sponsorships: a growing investment of brands

Next year, the Olympic Games will take place in Sochi, Russia. The world’s widest reaching event has been organized for years and companies invest a lot of money in the event. As we can see in an article written by … Continue ReadingContinue Reading