9 Tips on Finding a Sponsor with sports sponsorship research

This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship. … Continue Reading

How collaboration and partnerships can boost corporate sustainability

As Henry Ford used to say: “If everyone is moving forward together, then success takes care of itself.” A quote that has not lost any of its relevance, also when it comes to pushing an organisation’s corporate sustainability objectives. Companies … Continue ReadingContinue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading

Good news: Optimy is now a member of the European Sponsorship Association

We are proud to announce that Optimy is now an official member of the European Sponsorship Association (ESA). With around 180 members across Europe, ESA takes the lead in bringing together professionals from the sponsorship industry by providing education, inspiration … Continue ReadingContinue Reading

Rio 2016: Sponsors dreaming of Olympic Gold [infographic]

While Olympic athletes are striving to break records or to get hold of a place on the podium, brands are not making less of an effort to succeed in another unofficial discipline: sponsorship. … Continue Reading

6 Good Reasons Why Sponsors Should Invest more in Women’s Sports

Having been virtually ignored by brands in the past, women’s sports and their overall fan engagement are now on the rise – and with it so do the opportunities for sponsors. As a matter of fact, investments in women and … Continue ReadingContinue Reading

How to succeed in skills-based sponsorship? [infographic]

In today’s world, helping out others has proven to make yourself feel better. What a nice idea, and yet it is the principle of skills-based sponsorship. While this is still a French trend, skills-based sponsorship is getting a bigger place in … Continue ReadingContinue Reading

Roger Federer- The most endorsed athlete in 2015 [infographic]

Roger Federer is the world’s highest-paid athlete endorser. Check our infographic to find out more about his sponsorship deals! … Continue Reading

How does Audi Belgium efficiently manage its sponsorship requests?

Audi has been Germany’s leading automotive manufacturer since 1998. The German company successfully designs, engineers, produces, markets and distributes luxury automobiles worldwide. … Continue Reading

High affinity and being invisible as key factors to succeed in sponsoring Wimbledon

Sport sponsorship is nothing new and brands have been using this channel of communication for ages, however there is a new trend gradually emerging in the sport market. More and more brands try to stay as invisible as possible in … Continue ReadingContinue Reading