What makes a successful sponsorship

When talking about what makes a successful sponsorship, we have to first define what successful mean to us in our own terms. This way, we can then go about deciding whether the sponsorship was successful or not. When it comes … Continue Reading

Sponsorship new digest – week 32

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. THE GREAT BRITISH BAKE OFF SCORED TWO SPONSORSHIP DEALS A popular … Continue Reading

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8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

9 Tips on Finding a Sponsor with sports sponsorship research

This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship. … Continue Reading

How collaboration and partnerships can boost corporate sustainability

As Henry Ford used to say: “If everyone is moving forward together, then success takes care of itself.” A quote that has not lost any of its relevance, also when it comes to pushing an organisation’s corporate sustainability objectives. Companies … Continue ReadingContinue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading

Good news: Optimy is now a member of the European Sponsorship Association

We are proud to announce that Optimy is now an official member of the European Sponsorship Association (ESA). With around 180 members across Europe, ESA takes the lead in bringing together professionals from the sponsorship industry by providing education, inspiration … Continue ReadingContinue Reading

Rio 2016: Sponsors dreaming of Olympic Gold [infographic]

While Olympic athletes are striving to break records or to get hold of a place on the podium, brands are not making less of an effort to succeed in another unofficial discipline: sponsorship. … Continue Reading

6 Good Reasons Why Sponsors Should Invest more in Women’s Sports

Having been virtually ignored by brands in the past, women’s sports and their overall fan engagement are now on the rise – and with it so do the opportunities for sponsors. As a matter of fact, investments in women and … Continue Reading