Optimy is attending the 2017 Swiss Foundation Symposium

With 13 000 foundations who have a capital of over 70 billion Swiss francs, it is safe to say that Switzerland knows a thing or two about philanthropy. This is why we are excited to announce that we will once … Continue Reading

How collaboration and partnerships can boost corporate sustainability

As Henry Ford used to say: “If everyone is moving forward together, then success takes care of itself.” A quote that has not lost any of its relevance, also when it comes to pushing an organisation’s corporate sustainability objectives. Companies … Continue ReadingContinue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading

How to succeed in skills-based sponsorship? [infographic]

In today’s world, helping out others has proven to make yourself feel better. What a nice idea, and yet it is the principle of skills-based sponsorship. While this is still a French trend, skills-based sponsorship is getting a bigger place in … Continue ReadingContinue Reading

Why CSR is important and what Millennials have to do with it

This is old news: if companies want to be successful, they have to be responsive to their customers’ demands. With consumers’ expectations constantly growing, this is increasingly challenging. … Continue Reading

How to involve employees in solidarity projects?

« The world’s leading hotel operator, AccorHotels has built its history on a deep dedication to forging ties. As a leader, we have always cared about upholding a high level of commitment to our employees, our guests, our partners and our … Continue ReadingContinue Reading

CSR practices – are they always good?

Almost every business pays attention to CSR, whether it is to improve our planet or their own image. But generally, it all comes down to making a difference. However, this is far from easy. It is not just about saying … Continue ReadingContinue Reading

Three amazing CSR campaigns you maybe missed!

During these last years we saw and supported more and more CSR creative campaigns, especially thanks to social media. Indeed, social media are now a common tool to create buzz and easily spread campaigns. … Continue Reading

What will be the next Nescafé’s step for being closer to its consumers?

Nescafé, the largest brand for Swiss food giant Nestle and the leader in the coffee market with 5500 small cups consumed every second in the World, decided to celebrate the international coffee day with the launch of its last innovation. … Continue ReadingContinue Reading

How does Johnson&Johnson take care of the health of its employees?

“We are fortunate enough to be the largest health company in the world and as such we want to have the healthiest employees in the world” says Michael Sneed Vice President of Global Corporate Affairs in Johnson&Johnson. This large multinational … Continue ReadingContinue Reading