Sponsorship and Snapchat: 4 Ways to Engage with your Community

What is Snapchat? If you are an entrepreneur and can’t answer this question yet you might want to catch up on your research. With over 100 million users every day, the mobile messaging service is far more than just a … Continue ReadingContinue Reading

What will be the next Nescafé’s step for being closer to its consumers?

Nescafé, the largest brand for Swiss food giant Nestle and the leader in the coffee market with 5500 small cups consumed every second in the World, decided to celebrate the international coffee day with the launch of its last innovation. … Continue ReadingContinue Reading

How social media helps to push CSR activities in companies

Key figures on corporate sustainability, philanthropy or sponsorships are often hidden somewhere within annual reports. These numbers are something businesses can be proud and therefor are increasingly embracing social media channels such as Twitter, Facebook and YouTube to directly communicate … Continue ReadingContinue Reading

Micro-endorsement and social media in the NFL world

NFL players endorsement is becoming one of the best and fastest ways for brands and players to increase their visibility, especially through social media. This kind of sponsorship has several advantages according to Jordan Teicher, author of an article in … Continue ReadingContinue Reading

Social media sponsorship – a way to reach a larger audience

The article written by Serge Valentin and published in Les Echos, try to explain us the evolution and the added value of sponsorship thanks to social media. Even if traditional marketing is still used, its digital form can complete it … Continue ReadingContinue Reading

Social media partnerships, a really good idea?

Social media are a key element of all marketing campaigns. They can help brands activate sponsorship campaigns, create relationships and engage an audience before and during an event. Brands are now looking for original ways to use them and keep … Continue ReadingContinue Reading

Social media & sponsorships: Some Sochi Olympians’ tweets settled by sponsors

Nowadays, the social media platforms become a major player in sponsor’s efforts to communicate with the sport viewers. During the 2014 Winter Olympics in Sochi, elite athletes have reported that they have been turning over their social media accounts to … Continue ReadingContinue Reading

Sponsorship activation: which role for social media?

Social media are essential in all communication campaigns. They can also be used to activate sponsorship campaigns, to create a relationship and engage an audience during an event. Some interesting campaigns are listed here : http://www.sporttechie.com/2013/06/10/best-sports-sponsorship-activation-practices/ Another case which can … Continue ReadingContinue Reading

The role of social media in sponsorships

More and more social media like Facebook and Twitter are used by clubs and brands for several reasons, depending on their goals in terms of sponsorships. If sponsorship deals are an original way to reach more consumers and to sell … Continue ReadingContinue Reading

Social media as the biggest game-changers in sponsorship

Why do sponsorship create a bilateral value for its participants? From a fan’s perspective the consumption of beloved sport is enriched with the active participation that enhances their loyalty and affinity. They no longer play the role of a passive … Continue ReadingContinue Reading