What makes a successful sponsorship

When talking about what makes a successful sponsorship, we have to first define what successful mean to us in our own terms. This way, we can then go about deciding whether the sponsorship was successful or not. When it comes … Continue Reading

Sponsorship new digest – week 32

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. THE GREAT BRITISH BAKE OFF SCORED TWO SPONSORSHIP DEALS A popular … Continue Reading

sport stadium

8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

7 sponsorship epic fails

Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out … Continue Reading

9 things you need to know about impact investing

84% of millennials are interested in investing in sustainability focused companies that hold a tangible connection with their social values. Between 2014 and 2016, sustainable, responsible and impact investing spending grew by 33 %, increasing from $6.57 trillion in 2014 … Continue Reading

Sponsorship news digest – week 29

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! Campus-Wide Sponsorship Programs Move … Continue Reading

Optimy at CSFX!

After over 10 hours of travel, I have made it to Ottawa in Canada, where the country’s largest sponsorship conference named CSFX has just begun. This event, which takes place at the Delta hotel in downtown Ottawa is promising to … Continue Reading

Optimy Speaking at the Canadian Sponsorship Forum Xperience!

We are very happy to announce that Optimy has been invited to speak at this year’s edition of CSFX (Canadian Sponsorship Forum Xperience) in Ottawa, Canada. This sponsorship conference, the largest of Canada, which takes place between the 31st of … Continue Reading

Experts for Optimy: Talking about internal sponsorship activation

Here at Optimy we love sharing ideas and inspirations on how to make the best out of your sponsorship or grant activities. So why not having experts from the field joining our mission? Today we hand it over to Joachim … Continue ReadingContinue Reading