Optimy at CSFX!

After over 10 hours of travel, I have made it to Ottawa in Canada, where the country’s largest sponsorship conference named CSFX has just begun. This event, which takes place at the Delta hotel in downtown Ottawa is promising to … Continue Reading

Optimy Speaking at the Canadian Sponsorship Forum Xperience!

We are very happy to announce that Optimy has been invited to speak at this year’s edition of CSFX (Canadian Sponsorship Forum Xperience) in Ottawa, Canada. This sponsorship conference, the largest of Canada, which takes place between the 31st of … Continue Reading

Experts for Optimy: Talking about internal sponsorship activation

Here at Optimy we love sharing ideas and inspirations on how to make the best out of your sponsorship or grant activities. So why not having experts from the field joining our mission? Today we hand it over to Joachim … Continue ReadingContinue Reading

Good news: Optimy is now a member of the European Sponsorship Association

We are proud to announce that Optimy is now an official member of the European Sponsorship Association (ESA). With around 180 members across Europe, ESA takes the lead in bringing together professionals from the sponsorship industry by providing education, inspiration … Continue ReadingContinue Reading

Rio 2016: Sponsors dreaming of Olympic Gold [infographic]

While Olympic athletes are striving to break records or to get hold of a place on the podium, brands are not making less of an effort to succeed in another unofficial discipline: sponsorship. … Continue Reading

6 Good Reasons Why Sponsors Should Invest more in Women’s Sports

Having been virtually ignored by brands in the past, women’s sports and their overall fan engagement are now on the rise – and with it so do the opportunities for sponsors. As a matter of fact, investments in women and … Continue ReadingContinue Reading

Sponsorship and Snapchat: 4 Ways to Engage with your Community

What is Snapchat? If you are an entrepreneur and can’t answer this question yet you might want to catch up on your research. With over 100 million users every day, the mobile messaging service is far more than just a … Continue ReadingContinue Reading

How to succeed in skills-based sponsorship? [infographic]

In today’s world, helping out others has proven to make yourself feel better. What a nice idea, and yet it is the principle of skills-based sponsorship. While this is still a French trend, skills-based sponsorship is getting a bigger place in … Continue ReadingContinue Reading

Euro 2016 Sponsors: Official and Secret Winners [infographic]

After 1 month, 51 matches played and 108 goals scored, the UEFA Euro 2016 brought out another winner: Portugal. The team’s first final victory at a major tournament came as a surprise to many fans. The same goes for brands … Continue ReadingContinue Reading

Rio 2016: 3 Brands that know how to engage with a community of passionate fans

There are only 43 days left until the Olympic flame arrives in Rio and signals the start of the 2016 Olympic games in Brazil. The excitement is growing – and not only for the millions of dedicated fans and the … Continue ReadingContinue Reading