What makes a successful sponsorship

When talking about what makes a successful sponsorship, we have to first define what successful mean to us in our own terms. This way, we can then go about deciding whether the sponsorship was successful or not. When it comes … Continue Reading

Sponsorship new digest – week 32

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. THE GREAT BRITISH BAKE OFF SCORED TWO SPONSORSHIP DEALS A popular … Continue Reading

sport stadium

8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

7 sponsorship epic fails

Have you ever seen sponsorship epic fails? If not, here is a list of 7 epic fail sponsorship that will entertain you for a while. Some you may just laugh at and some may make you want to watch out … Continue Reading

9 things you need to know about impact investing

84% of millennials are interested in investing in sustainability focused companies that hold a tangible connection with their social values. Between 2014 and 2016, sustainable, responsible and impact investing spending grew by 33 %, increasing from $6.57 trillion in 2014 … Continue Reading

Sponsorship news digest – week 29

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! Campus-Wide Sponsorship Programs Move … Continue Reading

6 Books every sponsorship manager should read

Being an expert in any field is never easy, the sponsorship one is no exception. As a result, we have searched and found six essential books every sponsorship manager should read in order to make the most of any sponsorship … Continue Reading

5 great examples of sponsoring local events and its benefits!

Sponsoring projects is a great way to promote a company and its values. However, it is often considered a very costly expense which is difficult to achieve for smaller businesses. A solution to this problem is sponsoring local events, which are … Continue Reading

Sponsorship news digest – week 27

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! McDonald’s ends 41-year Olympic … Continue Reading