Sponsorship news digest – week 27

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! McDonald’s ends 41-year Olympic … Continue Reading

Sponsorship news digest – week 25

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! Saudi football club drops … Continue Reading

Sponsorship news digest – Week 23

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! The Shoe Fits: Goodyear … Continue Reading

This week in sponsorship

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below!   Qatar Airways signs … Continue Reading

7 organisations with incredibly successful event sponsorship programs

When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But companies that go the extra mile and come up with different ideas usually make a better impact. … Continue Reading

9 Tips on Finding a Sponsor with sports sponsorship research

This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship. … Continue Reading

Optimy at CSFX!

After over 10 hours of travel, I have made it to Ottawa in Canada, where the country’s largest sponsorship conference named CSFX has just begun. This event, which takes place at the Delta hotel in downtown Ottawa is promising to … Continue Reading

Optimy Speaking at the Canadian Sponsorship Forum Xperience!

We are very happy to announce that Optimy has been invited to speak at this year’s edition of CSFX (Canadian Sponsorship Forum Xperience) in Ottawa, Canada. This sponsorship conference, the largest of Canada, which takes place between the 31st of … Continue Reading

Sponsorship spending trends for 2017 [infographic]

IEG have released their forecast for sponsorship spending trends for 2017, meaning it is time for us to take a look at the results and see what lies ahead. … Continue Reading

History of Sports Sponsorship – Part 2 [Infographic]

Last month we introduced you to the history of sport sponsorship part 1: the ancient age, how everything began. Let’s continue now with the history of sports sponsorship part 2: the contemporary age. … Continue Reading