Sponsorship news digest – week 27

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! McDonald’s ends 41-year Olympic … Continue Reading

Sponsorship news digest – week 25

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! Saudi football club drops … Continue Reading

Sponsorship news digest – Week 23

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below! The Shoe Fits: Goodyear … Continue Reading

This week in sponsorship

Would you like to keep up to date with the latest news in the sponsorship industry? We have made it easy for you with handpicked articles featuring this week’s latest sponsorship news. Check them out below!   Qatar Airways signs … Continue Reading

7 organisations with incredibly successful event sponsorship programs

When we talk about sponsoring events, we often think about slapping a brand’s logo on a panel and call it a day. But companies that go the extra mile and come up with different ideas usually make a better impact. … Continue Reading

9 Tips on Finding a Sponsor with sports sponsorship research

This week, we once again partnered with RTR sports marketing to bring you even more interesting insights. Read further to discover 9 tips on how to search for, and request sports sponsorship. … Continue Reading

Gender gap in sports and sponsorships [infographic]

Although women in the household make most of the purchase decisions and are projected to drive 70 – 80% of all consumer purchasing by 2018, according to professional services firm EY, studies have proven that only 19.6% of sponsorships target … Continue Reading

Experts for Optimy: talking about sponsorship implementation & activation

Today we hand it over to Rosolino Amenta, International Business Development and Sponsorship Manager, who will share his view on sponsorship implementation and activation. … Continue Reading

Optimy for ISDE: sharing the best practices of sponsorships and ROI calculation

We at Optimy value the power of education and shared knowledge. We can therefore proudly announce our contribution in holding a speech on November 14  at ISDE (Superior Institute of Law and Economics) with the class of Masters in Sports … Continue Reading

How Sponsors use the Paralympic Games to promote their Corporate Social Responsibility

The Olympic Games in Rio this year have seen some great sponsorship campaigns. Today is the official start of the Paralympics – yes, the Games are not over yet! – providing another great opportunity to sponsors. The Paralympic Movement and … Continue ReadingContinue Reading