How to use Social Media for your Sponsorship

With many new brands entering different industries, brands compete with each other to gain more brand awareness. Sponsorship seems to be the way forward when it comes to bringing your fans directly to your brand by giving them the feel … Continue Reading

This week in Sponsorship – week 38

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Flex-BoX is returning to Formula 1 sponsorship Flex-Box is returning to … Continue Reading

[Infographics] Sports Sponsorship

Are you curious about how the sports sponsorship industry is moving forward? Take a look at this infographic to know what is happening. Are you looking for a solution to manage your sponsorship activities? Source: Statista

Sponsorship new digest – week 32

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. THE GREAT BRITISH BAKE OFF SCORED TWO SPONSORSHIP DEALS A popular … Continue Reading

Sponsorship news digest – week 30

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. Sponsorship on TV makes brands appear more successful Thinkbox commissioned a … Continue Reading

Living the Dream: Working at a Cloud Software Company in Belgium

Concluding my elite rowing career, the dream to live and work overseas became possible. To accomplish this dream, I made the solo leap to London. My wife then started a master’s in Leuven which lead me to seek employment at … Continue Reading

History of Sports Sponsorship – Part 2 [Infographic]

Last month we introduced you to the history of sport sponsorship part 1: the ancient age, how everything began. Let’s continue now with the history of sports sponsorship part 2: the contemporary age. … Continue Reading

The History of Sports Sponsorship – Part 1 [Infographic]

The history of sports sponsorship began over 2.500 years ago. Back then, many victors returning home to the city received tax exemptions, statues erected at Olympia in their honour, and many other perks. See the infographic below to discover the … Continue Reading

Experts for Optimy: talking about sport sponsorship for small & medium businesses

Small & medium-sized businesses are the backbone of our economy. Today we want to hand it over to Cyril Dujacquier, Managing Director of Sponsorship Link, to learn more about sports sponsorship and smaller businesses. … Continue Reading

AT&T at the Byron Nelson Championship: a sponsorship using technology that everyone connects to

Event sponsorships are an excellent way for companies to show off what they’re best at. Consumers are fond of technology and there are companies in this industry who can use in-house knowledge to leverage their sponsorship. … Continue Reading