Roger Federer- The most endorsed athlete in 2015 [infographic]

Roger Federer is the world’s highest-paid athlete endorser. Check our infographic to find out more about his sponsorship deals! … Continue Reading

High affinity and being invisible as key factors to succeed in sponsoring Wimbledon

Sport sponsorship is nothing new and brands have been using this channel of communication for ages, however there is a new trend gradually emerging in the sport market. More and more brands try to stay as invisible as possible in … Continue ReadingContinue Reading

Why do sponsors choose Wimbledon?

This Sunday the 129th Championship of Wimbledon ended and as many expected Djokovic Novak crowned as a champion for a third time. The whole sport show represented the highest international level and engaged a lot of tennis followers. Every year … Continue Reading

Sponsorship : the example of Roland Garros

The Roland Garros tournament is one of the most convincing example about the importance of sponsorship in sport events. More than just a partner, the BNP bank acquired the image of a real godfather for over 40 years, and to … Continue ReadingContinue Reading