A practical guide to sponsorship management

Know your objectives Before you go forward with any projects you have in mind, you must know exactly what you want to achieve from it. Consider the objectives your goals of the project. Write down what you want to achieve … Continue Reading

How to use Social Media for your Sponsorship

With many new brands entering different industries, brands compete with each other to gain more brand awareness. Sponsorship seems to be the way forward when it comes to bringing your fans directly to your brand by giving them the feel … Continue Reading

Grant management software: how it can help you to be more efficient

Have you ever wondered why a lot of larger organisations invest in tools for their foundation? Let’s start off by saying that every organisations start off small but how did they grow? Your answer will be through an investment that … Continue Reading

This week in Sponsorship – week 36

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry. SUBWAY ENDS SPONSORSHIP WITH JGR EARLY Subway has ended its sponsorship … Continue Reading

[Infographics] Sports Sponsorship

Are you curious about how the sports sponsorship industry is moving forward? Take a look at this infographic to know what is happening. Are you looking for a solution to manage your sponsorship activities? Source: Statista

Trends in grantmaking for 2017

Take advantage of the technology Good news for all you grantmakers, you can use technology to make your job easier and expand your grantmaking to target more people. With the existence of softwares that helps you manage your grant, you … Continue Reading

sport stadium

8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

Infographics of the week: Understanding SaaS

Would you like to have an understanding of what SaaS is and why SaaS is good for your business? Take a look at this infographic to give you a quick clear idea of what SaaS is and why your business should … Continue Reading

Sponsorship spending trends for 2017 [infographic]

IEG have released their forecast for sponsorship spending trends for 2017, meaning it is time for us to take a look at the results and see what lies ahead. … Continue Reading

3 Major Trends to Keep an Eye on in the Sponsorship Industry in 2016

The sponsorship industry is booming and it’s no secret that sponsorship is as widely spread and powerful as ever before. This trend is expecting to continue; according to IEG’s annual report, the industry will grow 4.7 % in 2016. Therefore, … Continue ReadingContinue Reading