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8 historical facts about sports sponsorship to amaze your colleagues

Have you watched a sports game without some brand’s logo on it? Still possible but less likely, of course, because majority of sponsorship is actually being sponsored on sports teams and sporting events. Here is an article of facts on … Continue Reading

Infographics of the week: Understanding SaaS

Would you like to have an understanding of what SaaS is and why SaaS is good for your business? Take a look at this infographic to give you a quick clear idea of what SaaS is and why your business should … Continue Reading

Sponsorship spending trends for 2017 [infographic]

IEG have released their forecast for sponsorship spending trends for 2017, meaning it is time for us to take a look at the results and see what lies ahead. … Continue Reading

3 Major Trends to Keep an Eye on in the Sponsorship Industry in 2016

The sponsorship industry is booming and it’s no secret that sponsorship is as widely spread and powerful as ever before. This trend is expecting to continue; according to IEG’s annual report, the industry will grow 4.7 % in 2016. Therefore, … Continue ReadingContinue Reading

5 future trends in philanthropy

Between October and December 2014, Forbes Insights conducted a survey among 400 individual philanthropists from Europe, Asia, the Middle East and the U.S. They surveyed them on three main themes: the amounts given, innovation and the effort invested to promote … Continue Reading

World Cup sponsorship: alternatives and trends

The article published in The Guardian gives some alternatives to the World Cup branding options and a detailed view of the global market for sports sponsorship. Sponsorship of events such as World Cup requires huge budgets, but there are other … Continue ReadingContinue Reading

Two trends that can shape the future of philanthropy – 2nd part

The high philanthropic potential of the tech industry … Continue Reading

Two trends that can shape the future of philanthropy – 1st part

Philanthropy as part of business models … Continue Reading

The future of CSR practices

The author of the article, Wayne Visser, Founder and Director of the think-tank CSR International, tries to predict future CSR trends and gives some examples of what he thinks that CSR will look like in the coming years. … Continue Reading

Sponsorship: evolution and new trends

This is an interesting article from iSportconnect.com, a global network of Sport Business Executives, that shows you how sponsorship activities have been evolving : http://www.isportconnect.com/index.php?option=com_content&view=article&id=17403:generate-10-years-10-lessons-in-sponsorship&catid=56:featured-releases&Itemid=165 … Continue Reading