This week in sponsorship – week 68

Sausage wars: Klements wins sponsorship deal

The Bucks new arena will bring new sausages for Milwaukee Bucks fans. The team announced a new five-year partnership having Klemence’s as it’s new “official hot dog, brat, and sausage” supplier at the new arena.

Klements also signed on to sponsor Summerfest for the next decade in addition to the new deal with the Bucks.

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Gallagher secures a major sponsorship deal

Arthur J. Gallagher & Co. announced a multi-year partnership with the Chicago Cubs, which begins today on the home opening day of the team’s regular season.

A part of the deal is for Gallagher to become the official insurance broker, benefits and risk management service partnership of the Cubs.

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Sponsorship in esports

During the ESI Super Forum, it is discussed that brands need to play a different game when it comes to entering the industry.

WIth many huge brands now being involved with with the industry, the panels discussed at the forum what works and what doesn’t work.

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Russian Railway has become an official sponsor

Russian Railway has become an official sponsor of the 2018 Russian World Cup. Part of the agreement includes taking a third-tier regional association alongside Alfa-Bank and Rostelcom.

Russian Railway will be providing 880,000 free journeys to match ticket holders, which, 440,000 of them have already been booked.

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