This week in sponsorship – week 74 (World Cup Series)

Adidas is sponsoring more teams than any other brands at the World Cup

Major sport brand Adidas will be celebrating its 20 years as an official partner on Thursday when the World Cup begins in Russia.

The German brand has spent hundreds of millions of pounds on this. This is between $96 million (£71.9m) and $176 million for this year’s tournament.

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Main sponsor of RTM’s World Cup coverage, AirAsia & Maxis

Gobind Singh Deo, Putrajaya’s Communications and Multimedia Minister announced that Maxis will be the platinum sponsor and AirAsia will be the gold sponsor for RTM’s FIFA World Cup coverage.

“We are confident that other sponsors want to come on board and more will in the days to come. Other companies are in negotiations with us but contracts aren’t signed yet,” he said.

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Sony signs 13 sponsorship deals for FIFA World Cup

The official broadcaster of FIFA World Cup in Mumbai, Sony Pictures Networks India have secured 13 sponsorship deals during the broadcasting season of the game.

The sponsors include Hero MotoCorp, Association of Mutual Funds in India (AMFI), Volkswagen, HDFC Mutual Fund, Parle Agro, Castrol, Uber, Honda Motors, Apollo Tyres, Carlsberg, Apple, Amul and Indeed.

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The World Cup have brands queuing up to be a sponsor

The event watch by millions around the world have brands queing up for their chance to sponsor the event.

The World Cup main sponsors are Adidas, Wanda, Gazprom, Hyundai, Qatar Airways and many more brands that will be familiar to you.

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