A sponsorship manager is somewhat a very interesting role to be in. Not only must you have a passion for the sponsorship activities itself, you must have an all round knowledge in many areas in order to be sponsoring the right project and for the right purposes.
Your creative skills and knowledge must be combined into one. You must have natural leadership skills to run each project like a pro. You must be able to negotiate to get above what you need. Be accepting with whatever the result of the sponsorship. Finally, be passionate for what you do because it takes the right person to do the right job.
Since there is really no set qualification that one can study in order to become a professional at sponsorship management, give this articles a read to find out what traits are required.
Put your creative thinking hat on
Above the analytical skills that are already required within the role, you must be able to look at any data or any research you have found and creatively link information together for opportunities in each sponsorship activity.
Having an all round knowledge in your industry and in the industry that you will be sponsoring will be beneficial because this is where you will see the pattern for opportunities.
You must be the best negotiator you know
This doesn’t mean you stand on your grounds and get exactly what you want. A good negotiator is a good collaborator. A good collaborator is more likely to get a better result by negotiating and working as a team than being demanding.
Working together with your sponsee will give you the opportunity to hear the views from the experts within the industry you are sponsoring. It may be information you have not come across before. From this, you will be able to figure out a better solution towards the sponsorship if there is something that needs negotiating.
You are passionate about sponsorship
Anyone can claim that they have a passion for the industry. Having a passion in a sponsorship sense is knowing what works for you, the sponsee, and the audience because you and your sponsee must work together for the end result which is your audience. Your aim is to make sure the process runs smoothly during the sponsorship activity to get the best outcome from the audience.
You must have passion to know what works for all parties because there is no point if you meet your objectives but the process was rocky and audience isn’t happy. That is just job not done well.
Be accepting to any results
No matter how the result is towards the end, you have already managed that sponsorship activity. It will either be above your expectations or below your expectations but there is nothing else you can do about it no matter the result. What you have gained from this sponsorship activity though is a collection of data which you can use towards future sponsorship activities.
From the data you have collected from previous sponsorships, you can measure and compare results to make your future sponsorship activity even better through your creativity.
Are you looking for a tool to manage your sponsorship activities?