This week in Sponsorship – week 40


Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry.

Six Nations Championship blames sponsorship issue on Brexit

Six Nations set tight deadline for itself to be finding new sponsorship deals to replace RBS for 2018. Due to the Brexit, RBS announced its ending June last year after backing them for 14 years.

Six Nations are in search for a new six year £100m deal to replace RBS. Although they have spent the past year speaking to potential backers, there is only one offer on the table.

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Jacksonville Jaguars scored an international sponsorship & partnership deal

Jacksonville Jaguars won a victory against Baltimore Ravens in a London game. Upon their return from London, they have also received a sponsorship and partnership deal with Lycamobile.

The financial details of the sponsorship deal were not disclosed in the announcement they have made however, for all we know, this is going to be a five years deal with more to come.

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The raise in cost for Olympic Sponsorships

The cost of Olympics sponsorship is estimated to be higher due to knowing where the game will be held in seven and eleven years time.

After the games will be held in Asia for six years: PyeongChang 2018; Tokyo 2020; Beijing 2022, the games are returning back to Europe and America where two of the world’s richest market are.

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Florida Hospital has renewed its sponsorship deal with the Tampa Bay Lightning

Florida Hospital has renewed its sponsorship deal with the Tampa Bay Lightning after supporting them since 1992.

The partners believe that both of them share similar values of giving back to the community and the Tampa Bay Lightning are pleased to be expanding their relationship with Florida Hospital.

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