This week in Sponsorship – week 42

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry.


Ben Stokes lost his sponsorship deal worth £200,000

Ben Stokes lost his sponsorship deal with New Balance of £200,000 a year. Stokes was arrested on the 26th September on the suspicion of an incident in a Bristol nightclub.

According to the sponsor, New Balance, the behavior acted by Stokes does not match New Balance’s brand culture and values.

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SmArts gets a sponsor worth $36,000 to fund schools program

Huntington Bank has donated $36,000 to fund SmArts to both public and private schools to integrate the arts into the traditional curriculum.

Traditionally the program would receive sponsorship deals from businesses in the local area and foundations. So far it has only been relying on donations it has received. To current date, $500,000 has been invested in the program to give opportunities to arts education for 30,000 children through 200 projects.

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Land Rover confirmed its sponsorship with Kentucky Three-Day Event in 2018

The Kentucky Three day event will be rebranded to Land Rover Kentucky Three-Day event due to the title sponsorship that Land Rover signed.

The event will be held at the Kentucky Horse park in April of 2018. Attendees will have an opportunity to explore the ultimate stable experience.

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Hyundai confirms to be sponsoring Mamelodi Sundowns

Mamelodi Sundowns has made an announcement that Hyundai will be sponsoring them for the next three years at a press conference in Bedfordview.

Mamelodi will benefit by way of a fleet of cars for transportation, as well as branding side of things like: matching mascot branding and activations for staff members.

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