optimy-news-digest-week-46

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry.


Six Nations talks about securing Women’s Rugby Championship

It is understood that Six Nations are in talks with several companies with an interest of securing a sponsorship of the women’s rugby championship, for the first time.

Six Nations also has renewed a one-year sponsorship deal with RBS using their brand, Natwest however did not include the title sponsorship of the women’s Six Nations tournament.

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Hugo Boss ends F1 sponsorship for Formula E

The fashion brand has sponsored Mercedes since 2015. But with Formula E’s profile growing, Hugo Boss is moving its sponsorship efforts.

Chief executive Mark Langer felt that Formula E was a better platform for Hugo Boss compared to the F1.

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Sponsorship funding opportunities was expanded by Metro’s Regional Travel Options

Metro Regional Travel Oregon has announced an expansion of their sponsorship program. The program has increased from $30,000 to $50,000.

Nonprofit organisations, local governments, and educational institutions working within the Metro boundary to make life easier for people when commuting.

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EUFA is accelerating growth of women’s football

EUFA are accelerating the growth of women’s football competitions and get more girls and women to play football by breaking down the traditional sports sponsorship models.

#WePlayStrong was launched in June as a campaign to get more girls and women playing football.

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