This week in Sponsorship – week 48

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry.

University Health System agree to a sponsorship deal

University Health System agreed to a five-year sponsorship deal with the stadium. In the agreement, the University will pay the city $275,000 a year.

The sponsorship deal will also allow the health care provider to send employees to most stadium events to conduct “health outreach,” said Leni Kirkman.

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Last minute sponsorship saves Dallas Holiday Parade

Toyota Motor North America saved the day for Dallas Holiday Parade. The sponsorship deal from Toyota Motor North America has made the event possible this year.

Last year The Holiday parade was already cancelled due to inclement weather. This year Toyota along with several secondary sponsors will allow the parade to go on.

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Sky Bet extends sponsorship deal with English Football League

Sky Bet has extended its sponsorship deal with the English Football League until the summer of 2024. The agreement includes its logo on shirts and rights for “Bet and Watch” for some matches.

Sky Bet has also agreed to try and discourage problem gambling through messaging on shirts and that clubs will be able to benefit from more money.

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Larson  expanded sponsorship for 2018 with Credit One Bank

Larson, 25, a four-time 2017 race winner and playoff driver secured a sponsorship deal with Credit One Bank. The bank will act as a primary sponsor for the No.42 Chevrolet in 2018.

The partnership between Larson and the bank was announced weeks after he was named to the Forbes 30 Under 30 in Sports 2018 list.

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Picture source: Prekindle

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