This week in Sponsorship – week 51

Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry.


$88 million sponsorship deal with Nike comes with strings attached

The University of Oregon received a sponsorship deal of $88 million with Nike that comes along with plenty of strings attached.

A spokesman, Jimmy Stanton,  in the athletic department at University of Oregon said, “each deal is unique.” He also added that Nike royalty payments are split into 50/50 between the athletic department and the University’s academic side.

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The Heera Group as a titled sponsor of the upcoming T10 League

The Heera Group will be sponsoring the upcoming T10 League as a titled sponsor. The partnership was revealed at the Ramoji Film City in Hyderabad, India.

The event was scheduled to be taking place between the 14th and 17th December at the Sharjah Cricket Stadium.

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Sony extends sponsorship for PGA Tour event

Title sponsorship agreement with Japan’s Sony Corp and the PGA has been extended for the Sony Open in Hawaii golf tournament on Oahu for another four years.

The announcement of the extension went public on Monday but the terms were not disclosed.

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Nascar to be revamping its sponsorship model

NASCAR has offered opt-in programs for contingency sponsors which will allow brands to be promoted via digital advertisements and social media posts rather than through decals on cars.

If a sponsor does not want to opt-in with the program that NASCAR has offered, they will be allowed to continue under the current structure until their respective contracts expire.

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