This week in sponsorship – week 61

Barcelona signed a €57 million deal with Beko

Barcelona signed a three-year sponsorship agreement with a Turkish electronics company, Beko. The three-year deal with worth around €57 million.

Josep Maria Bartomeu presented the agreement. The agreement is to have Beko’s logo move to the front of the training shirt at an event at Camp Nou attended by first-team defender Gerard Pique.

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Summit Racing Equipment renews its sponsorship deal with sportsman racers

Summit Racing Equipment has renewed its long-standing sponsorship of the NHRA Summit Drag Series, Summit Racing NHRA King of the Track program.

NHRA vice president of sales & chief development officer said, “Summit Racing Equipment and their dedication to sportsman racers is the key to the success of the large amount of racing out NHRA member tracks.”

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Federer signs Blockbuster deal with Mercedes-Benz

Previously sponsored by Mercedes-Benz in 2008, Federer has now signed an extension deal with the German auto brand’s parent, Daimler. The new multiyear deal will net Federer an estimated $5 million annually.

Mercedes has used tennis as one of its marketing pillars for more than two decades.

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Reis & Irvy’s announced sponsorship agreement with NHL Team Dallas Stars

Reis & Irvy’s announced today that it has secured a sponsorship agreement and partnership with the Dallas Stars.

Susan Michaelis is thrilled at the opportunity for having the froyo robots in the Dr Pepper StarCenter facilities.

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